20/04/2010

For those of you who attended the State B&D Accredited Dealer meetings, you would already be familiar with the new look marketing materials launched by B&D just this April.   

The objective of the refresh was to develop a range of easy to use and engaging materials for our dealer network, which work to more effectively promote our products.

Our new approach to product classification allows for more immediate recognition of our premium products and individual product features & benefits.

By introducing product collections we were able to better ‘categorise’ our products and remove some of the uncertainty faced by our consumers.

Utilising our existing brand colours and tagline, we have improved our overall image by ensuring consistency of application of key brand elements including brand tagline, as well as incorporating personable imagery, user-friendly icons and key product features where possible.

New brochure layouts can be viewed by clicking through to our product brochures tab on the public area of this website http://www.bnd.com.au/brochures/

For more information on any of the new look marketing materials, please contact B&D marketing on 02 9722 5514 or email  stacey.smith@bnd.com.au